What’s in your website?
Monday, April 13th, 2009Typically ‘nail-on-the-head’ commentary from Seth Godin:
The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you’ve lost.
If you are looking to improve the impact of your web presence, you should be asking yourself what story you want to tell, not how much flash can I add, or how much lavish detailing I can apply.